Festival Education Sessions

9:15AM – Bay 20
Developing a highly effective Digital Strategy
Join SMK as it provides the blueprint for driving measurable results by harmonising and integrating organic earned, owned and paid media channels. Examining everything from paid and organic Social and Search, to Google My Business, Google Maps, Email and more.

James is Executive Director of Programming at SMK, a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively. SMK trains and educates more professionals on the subjects of social media, content marketing, online video and digital than any other organisation in the region.

10:45AM – Track 8
Experience Dyson with Damian Rinaldo
Dyson solves real-world hair care problems like protecting natural shine and smoothness while preventing extreme heat damage, created state-of-the-art laboratories, and their professional hair dryers and straighteners help salon owners and stylists wherever their work takes them.

Influencer, director, and speaker Damien Rinaldo loves sharing his passion for hairdressing. He has won more than 60 IHS competitions and is a five-time Hair Expo Australian Hairdresser of the Year finalist. His award-winning salon, Boris the Cuttery, opened in 2012 and is armed with the unique ‘cool-ness’ of a fictional and uber-creative character called Boris. Damien’s… Read more

10:45AM – Track 12
Unlock your Potential
At Pivot Point, we believe every hairdresser and barber has the potential to be fabulous.

Immerse yourself in the Pivot Point method and see how a systems approach can transform your work, increase your confidence and build your clientele.

In this Look & Learn seminar you will get up close and personal with our National Education Team, led by international educator Vic Piccolotto, as they step you though a series of creative looks and show you how to implement a systems approach that will allow you to grow as a creative artist.

10:45AM – Bay 20 | 12:15PM – Track 12 | 1:45PM – Bay 20 | 3:15PM – Track 8
Clean, kind, responsible haircare created with love and care. O&M is a band of rule-breakers and pioneers creating a ‘clean luxury’ movement for the world., committed to making the world a safer and more beautiful place – and having fun while doing it. They are the original pioneers of clean colour technology (CCT) and ammonia, PPD, resorcinol free haircare. Made with love right here in Australia, O&M products are free from harsh chemicals because healthy hair begins when it’s free from stress and harm. Their vision is to bring together nature and luxury in a line of Australia-born hair colour, haircare and styling products that are safe, effective and beautiful to use.

12:15PM – Track 8
One Night Arvo Stand
Excellent Edges Ambassadors Jules Tognini, Tom White and Sam Overton along with Pete Walstab will take you through some pretty damn cool haircuts and show you why many is sometimes better than one.

And if you play your cards right, you may be able to take one home in a very casual, non-committal way. We are talking about scissors, not the boys sorry, but maybe you could just take Sam.

3:15PM – Track 12
The Wonder Of Why
At AREA Academy our mission is to challenge the conventional ways in which stylists think about & approach men’s haircutting. We want to help people in discovering an alternative belief system & perspective that will ultimately help them in realising their potential.

With this session we want to help attendees understand not only the “why” behind our thought process & cutting techniques, but also the “how” – in terms of staying both efficient & effective when working on the shop floor.
This will be achieved through visual demonstration & in-depth explanation showcasing an array of the most modern men’s styles from each of our diverse team members.

12:15PM – Bay 20
The Purpose-Driven Profit
From the rise of the eco-conscious consumer to the way we exchange money, the profit model has evolved leaving many of us in the dark about how to improve a stubborn bottom line. The Purpose-Driven Profit, hosted by Sustainable Salons Co-founder Paul Frasca, presents a line-up of leading commentators that will uncover why and how adopting ethical and circular economy practices, new transactional technology and community-mindedness can rocket your business to new heights.

Ignite your curiosity and leave with a generous helping of practical ideas on how you can get started down the path to feel-good profit.