AI in Action: How Salons and Barbers Can Work Smarter and Get Discovered Faster

James Fitzgerald is an international keynote speaker and Executive Director of Programming at SMK, known for helping businesses make sense of how artificial intelligence is reshaping creativity, client relationships and digital discovery. He works with brands and business owners around the world to turn emerging technology into practical ideas that support growth without losing personality or craft. With a clear, down-to-earth speaking style, James translates complex AI trends into real-world opportunities that feel relevant on the salon and barber floor as much as in the boardroom. At Hair Festival 2026, he shares a practical and forward-looking perspective on how stylists, barbers, and salon owners can work smarter with AI while staying visible and competitive in a rapidly changing industry.