Overview
Master the power of prestige colour innovation.
Discover how to elevate your results without overcomplicating your process.
No measuring.
No math.
No extra processing time.
Just smarter colour, stronger hair, and higher-impact results your clients will see and feel.
This year’s Hair Festival will see the most powerful ways our industry can grow, innovate, and inspire the next generation of hair professionals.
Virtue has partnered with Stefan Hair and are proud to come together to deliver an education session that celebrates the value of partnership and shared expertise. While each brand brings its own unique perspective, heritage, and strengths to the table, our common goal remains the same: empowering hairdressers with the knowledge, confidence, and tools they need to thrive in an ever-evolving industry.
For more than six decades, Stefan Hair has been committed to education, mentorship, and raising industry standards across Australia. Virtue has earned global recognition touting over 100 industry and media awards for its highly efficient, patented science-led approach to hair health and innovation, by combining practical salon experience with cutting-edge product technology, this collaboration creates an opportunity to offer attendees a richer and more holistic educational experience.
The hair and beauty industry is at its best when brands work together rather than in isolation. Collaboration encourages the exchange of ideas, challenges conventional thinking, and ultimately delivers greater value to the professionals we serve. When education is driven by a collective commitment to excellence, the entire industry benefits – from salon owners and stylists to apprentices and clients.
Virtue and Stefan are proof that collaboration and aligned values and brand mission backed by Real Science, Real Result, supported by trusted service and commitment to our Partners and Customers.
Hair Festival provides the perfect platform for these partnerships to flourish. It brings together passionate professionals from every corner of the industry, creating an environment where learning, networking, and inspiration can happen at every turn. By joining forces, Stefan Hair and Virtue Labs hope to demonstrate the positive impact that strategic partnerships can have in elevating education and fostering a stronger, more connected hairdressing community.
As our industry continues to evolve, the future belongs to brands that are willing to share knowledge, champion innovation, and support one another’s success. We are excited to be part of that future and look forward to inspiring Hair Festival attendees through this collaborative educational experience.