The REALtalk Business Forum is where strategy meets creativity. Built for salon and barber shop owners, managers and ambitious stylists, it’s your space to explore the business of hair – from marketing and client retention to leadership, sustainability and emerging trends. In 2026, we challenged you to master pricing and Charge Your Worth. In 2027, we’re going further.

Beyond Your Worth is about what happens when you truly believe in the value you bring as a business and learn how to turn that belief into a powerful personal brand, a stronger salon or business and a more profitable future.

In a challenging market, being great at what you do is no longer enough. You need to know what makes you different, own your expertise and build a personal brand that creates influence, loyalty and opportunity beyond the salon.

REALtalk 2027 will explore how to build, scale and sell your personal brand, and use it as a growth engine for your salon business.