Vish

Profit-Driven Pricing: How to Make More Money in 2025!

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Profit-Driven Pricing

Sunday June 29, 2025 | 2.00pm – 2.15pm

Monay June 30, 2025 | 1.15pm – 1.30pm

Overview

Join Aygun Sana, Head of Sales & Operations at Vish, as he sits down with salon owners Ash Croker of The Salon by Ash Croker and Brodie Lee Tsiknaris of Rosktar Salon as they reveal how they’ve successfully implemented product charges and Vish technology to increase revenue and profitability. Learn how to eliminate product waste, set pricing that reflects your value, ensure every service is profitable and grow your salon’s bottom line in 2025!

Meet Your Educators

Aygun Sana | @aygunsana

Aygun Sana is the Head of Sales and Operations for AUS/NZ at Vish, bringing over 20 years of comprehensive experience in the hair industry, both in Australia and the United States. Recognized as a dedicated and dynamic Business Development Professional, Aygun is known for his strong business acumen and exceptional management skills.

Motivated and results-driven, Aygun excels in building lasting client relationships and developing innovative business strategies that align with market trends. His expertise in sales and sales management allows him to navigate challenges effectively and seize opportunities for growth. Aygun is particularly passionate about leveraging sustainability and technology to drive business advancement, ensuring not inly profitability but also contribute to a more sustainable future for the industry. His vision and leadership continue to make a significant impact at Vish and within the broader hair community.

Ash Croker | @ash_croker

Ash Croker is a highly skilled hairdresser with over 20 years of experience, specialising in freehand painting and creating bespoke hair colours. As the owner of a distinctive salon in Clovelly, Sydney, Ash has built a reputation for delivering high-impact, low-maintenance styles that beautifully enhance natural beauty.

As a proud L’Oréal Ambassador and a finalist for Colourist Of The Year at the Australian Hair Fashion Awards, Ash has worked with top artists and celebrities, as well as showcased her work at international fashion weeks around the world. Her expertise and innovative approach to hairdressing have made her a sought-after figure in the industry.

Passionate about education, Ash travels globally to share his knowledge of cutting-edge coloring techniques with fellow professionals, empowering them to refine their skills and elevate their craft. Beyond the world of hair, Ash has a deep love for fashion, travel, and cooking, which fuels her creativity and inspires her to bring freshness and artistry into every aspect of her life and work.

Brodie Lee Tsiknaris | @brodieleerokstar

From experimenting with hair textures and scissors at the age of 13, fashion has always been deeply embedded in Brodie’s DNA. Brodie is a well known name within the Australian hair industry, renowned for her exquisite craftsmanship, grounded educational methods, and her inspiring persona as a businesswoman and education luminary.

At the helm of her award-winning 4x AHIA Qld salon of the year Rokstar Salon, located in Brisbane’s vibrant West End, Brodie has truly marked her territory in the industry. As an Ambassador Artist for L’Oréal Professional and a Creative Artist for GHD.

Brodie’s talent has seen her traverse the globe, working with hair industry icons in New York, Paris, UK, and Europe for education initiatives and Fashion Week events. She has directed hair styling at Mercedes Benz Fashion Week, PayPal Melbourne Fashion week, Telstra Perth Fashion Festival, and Brisbane Fashion Festival. Finalist for AHIA Australian Hairdresser of the year Multiple Winner of QLD Hairdresser of the year.

Brodie Has taken out numerous Business awards she is passionate not only about hairdressing but the sustainability of Business and championing young Hairdressers… Notably, her work is frequently featured in leading international trade publications. All of this cements Brodie as a pivotal figure to watch in the industry.

Sharleen Lee | @sharleelee

Sharlene Lee’s reputation in the Australian hair industry precedes her wherever she goes. Her zest for style, infectious positivity, and understated savvy for leading salon industry business trends have truly set her apart from her peers. With over 30 years of experience as a salon owner, Sharlene’s crowning achievement lies in her two successful salons in Perth’s leading hair destinations – Circles of Hair – Subiaco and Fitzgerald.

Most recently named Australian Hair Industry Awards Salon Director of the year, as well as taking home Salon Business of the Year for 2024. Her powerful blend of benchmark customer service and innovative work within the digital and automated marketing space sees her continue to excel and lead the industry.

Sheree Knobel | @shereeknobel_bixiecolour

Sheree Knobel is the owner of Bixie Colour, one of Sydney’s—and indeed Australia’s—most esteemed salons. With 30 years experience in the hair industry, including 9 years as the owner of Bixie Colour in Caringbah, she recently expanded her reach by opening a new location in Surry Hills, growing her team to over 30 talented professionals.

Her passion for hairdressing and extensive experience are shared with fellow professionals through her role as a Creative Artist for renowned brands such as Redken, GHD, Foil Me Foils, and now Vish. Sheree’s strong digital presence has seen her build a loyal following and take out influencer of the year at the Australian Hair Fashion Awards, as well as winning many business & team culture awards.

Through her dedication to excellence and innovation, Sheree continues to inspire both her team and the broader hairdressing community.