Iconic Coaching
*Unfiltered & Unapologetic*
Unfiltered &
Unapologetic
Sunday 29 June 2025 | 12:00pm – 1:00pm
Room C2.5+C2.6
Overview
This isn’t just another industry event – it’s a wake-up call.
Unfiltered & Unapologetic is for salon owners, employees, and independent hairdressers who are ready to call out the BS, break the rules, and challenge everything we’ve been told about success in this industry.
We’re cutting straight through the noise – busting the myths, outdated beliefs, and limiting mindsets that have been holding us back for too long. Whether it’s the hustle culture, pricing guilt, or the idea that “this is just how it’s always been done,” we’re flipping the script and taking back control of our businesses and careers.
This is raw, real talk. No apologies. No filters. Just the truth about what it really takes to build a thriving, authentic salon life on your terms.
If you’re ready to ditch the BS and own your power, this is where it starts. Let’s go.
Iconic Coaching has worked with over two-thousand business owners since its inception in 2017. It is the brainchild of Caitlyn Muir, Australian entrepreneur, founder and businesswoman of over fifteen years. Iconic Coaching is a mentoring business offering live, online and in-person education, coaching, courses, guides, reads, retreats and leadership services to the emerging or established business owner who is stagnant, who is stuck, and who just doesn’t know what the f*ck to do next.
Meet Your Educator
Caitlyn Muir | @iconiccoachingau
I am Cait, the founder of Iconic Coaching.
Since 2009, I have owned and operated multiple hair, beauty and barbering salons – the greatest achievement being ‘Huntress Hair Religion’ in regional Victoria, which I owned and operated for nine years and nine months, eventually selling for a staggering $592,000 in 2019.
I built the business up from a beat-up bogan salon turning over $150,000 per year when I bought it, to exceeding multiple millions in sales every year, and profiting over $250,000 per annum, all the while I was NOT working on the floor (and hadn’t for its final three years!)
Once I found the formula that worked, I also founded and grew ‘Hunter Barbershop’ from scratch, opening in 2018, and selling in 2021 after a hectic year of lockdowns and making the move up North (from Victoria to Queensland). I never worked on the floor of Hunter, and in short it was EPIC! Hunter turned a profit within three months of opening, and I built it from a shop with one part time barber, to a team of six full-time barbers and a full-time Manager.
I am so passionate about the era that we work and live in, and my aim is to teach business owners to be the best they can be; completely fulfilled and balanced in all aspects of their lives (while profiting – a lot!) I know that when people push through their fear and overcome their mental blocks, they can literally do whatever the fuck they want – I am living, breathing, walking, talking proof of that.
Everything my coaches and I teach, is straight from the horse’s mouth from my own personal experience, and the things we have learnt from our clients as well. We’ve been there, done that, experienced the worst of everything. I’ve (literally) had a large staff walk out, I’ve had weeks of not paying myself, a business that almost went belly-up, debt up to my eyeballs which I paid off completely, and there’s been times where I’ve wanted to burn down my businesses and never go back – lucky that wasn’t the norm.
Whatever you’ve been through, you’re not alone! I’ve also had 27 employees at one time, profited a generous six figures whilst travelling the world for months at a time, and relocated and expanded, bought and sold, many, many times over.
During your time with Iconic (whether with me or one of my coaches) we will not only give you the secret sauce to every business success and win that I have personally had, but that of my coaches too. We will also share with you the tools, guides and detailed coursework that I have created and re-created since the founding of Iconic, that have generated all the freedom and wealth that my clients now get to enjoy.
Brought to you by
