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Sunday 11 June 2023 | 12.00pm – 1.00pm
Lower Elston Room
Session Details

To lionise is to elevate the individual, to bestow praise and recognition and to fete as a hero. At Joico, we believe in providing our stylists with inspiring education and making healthy hair the hero of the story. We are proud to present our latest event, LIONISE, live on stage at Hair Festival 2023.

LIONISE features Guest Artists – Carolyn Gahan, Joshua Congreve and Felicity Bruce, who will take you on a journey through commercial and salon friendly hair techniques to bold and brave evolutions of creative expression, with an emphasis on fashion, editorial and wig work.

LIONISE is a celebration of the individual, of how we can use our craft to lift other people up and create an impact. We invite you to join us as we explore the power of hair to transform and empower. See you there.

The joi of healthy hair. There’s nothing in the world like the beauty of healthy hair. Its vitality, colour and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do.

Your Educators

CAROLYN GAHAN @carolynjayun

Whether you’re lusting after dreamy pastels or searching for the ultimate celebrity blonde with the expertly-crafted cut to match, Carolyn Gahan is one seriously badass stylist who has the skills to get you there.

A quick scroll of Carolyn’s Instagram account shows a vision and direction that has been developed over many years; bursting with over 20 years of creative energy.

Starting her career in Ontario, Canada, Carolyn has travelled the world honing her craft. Working at the Cannes Film Festival in France in 2017, Cosmprof 2017 in Italy, and at the Inspire Me show 2019 in Germany. In 2011, Carolyn moved to call Australia home and has been locally recognised as a force to be reckoned with, being named as a finalist across multiple categories in the Australian Hair Fashion Awards 5 years running, and taking out Hair Shot of the Year in AHFA 2020 and 2022 AHIA Independent Stylist of the Year

Carolyn loves traditional hair cutting and colouring in the salon but is also hugely passionate about her editorial and competition work. Carolyn has always loved fashion and describes being on a shoot as her “happy place” where she can tell a story through the model’s hair, makeup and clothing.

In 2022 Carolyn opened the doors to her QUARRY AVENUE SALON in Sydney’s CBD, it is her brainstorming haven, where she works on her competition hair, wig prep, and of course her lucky clients!

Her dedication to continuing education not only keeps her own ideas fresh but also inspires her to share her knowledge and experience with others. The team at Sabre Haircare are thrilled to have her on board as a Joico’s Australian Ambassador. Come along to one of her classes to experience the magic for yourself.

JOSHUA CONGREVE @josh_congreve

For Joshua Congreve, hair is more than a career, it is a way of life!

Starting out at Perth’s famed House of Ernest salon, Josh was early into his apprenticeship when he was thrust into the world of fashion and catwalk styling. Fast establishing himself as a go-to lead hairstylist, Josh worked with department store giant Myer, as well as styling for red-carpet events and celebrity styling including working with Tara Reid, Carson Kressley, Eamon Sullivan, Stephanie Rice, Jennifer Hawkins, Rebecca Judd and dignitaries from the 2011 CHOGM summit.

A change in focus saw Josh take up the role of Artistic Director at House of Ernest. This move was geared towards giving back to the industry and helped Josh develop his love for education, as he took on a leadership role for designing and executing team collections, directed in-salon education and focused on giving back to the community at charity events.

Fast forward a few years, and Josh now resides in sunny Queensland, working with one of his idols Benni Tognini at Tognini’s salon in Brisbane, where he finds joi in educating and motivating his fellow team mates. Josh has developed a profound love for working in a team environment – in his own words, he says “with a cohesive and unified team, the possibilities are endless!”

Winning a place on the 2021 Australian Fame Team introduced Josh to the Fame Team Colour Sponsor Joico, and it has been a match made in heaven! Josh’s imagination and talent for creating spectacular colour, backed by his equally impressive skill for cutting and styling put him squarely on the Joico radar, and we are thrilled to have him on board as a Joico Guest Artist. Keep your eyes on this one, he’s one to watch!


In the heart of the picturesque South Island town of Timaru, NZ, you will find Cocoon Hair Design, a boutique hair salon that embraces artistry, transformation, personality and inclusiveness. The woman behind this fashion-forward salon is Felicity Bruce, a self-confessed “wee greenie” who has combined her talent for hairdressing with her passion for environmental sustainability to create a high-end salon experience that also focuses on building social consciousness.

Felicity’s first hairdressing love is setting and upstyling. This passion stems from her classical technical training in an apprenticeship that came on the tail end of the late ‘90s perming trend! An affinity for the avant-garde led her to enter and win the NZ Hat & Hair Award – First Time Entrant in 2014, for her entry ‘Mother Nature’s Venus’.

Travelling the world and gathering knowledge and inspiration, Felicity has worked in Sydney, London and Dublin and has experience that spans everything from the salon floor to editorial, film and catwalk.

Returning to Timaru in 2009, she opened Cocoon Hair Design, only to be faced with adversity when the 2011 Canterbury earthquakes destroyed the salon premises. A relocation to the Royal Arcade Timaru saw the salon move from strength to strength, and what had been a 4 chair salon tripled in size to a creative team of 10!


Felicity’s particular passion for sustainability inspired her to create ‘My Salon Footprint’, a website & social media community to share information about sustainable hairdressing. Aspiring to improve environmental awareness within the industry, Felicity has challenged the standard way of doing things and can proudly say that Cocoon Hair Design offers waste free colour techniques, boasts 10 years of composting hair, and was the winner of the 2018 Business Excellence Awards – Environmental & Sustainable Award, competing against multiple industries.

Felicity is proud member of the Joico Style Squad. She annually attends NZFW, Breast Cancer Cure “Fashion For a Cure”, and she has featured in articles for Mindfood, NZ Fashion Quarterly, Next, Headway & Images. Her longstanding relationship with Sabre and Joico has enabled her to share her talents as a Guest Artist and Educator, and she loves the challenge of creating and teaching new salon-friendly looks and techniques that clients will love.

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