Lauren McCowan & Jules Tognini
THE BESTIES TOUR: LAUREN & JULES LIVE< Back /Festival Education Sessions
THE BESTIES TOUR: LAUREN & JULES LIVE
Monday 30 June 2025 | 9.30am – 10.30am
Room C2.2+C2.3
Overview
Welcome to the world premiere of The Besties Tour — where chaos meets craft, curls meet cutting, and two of the hair industry’s best and besties come together to make magic.
Join Lauren McCowan (The Manuscript) and Jules Tognini (HEDucation) for a fun-filled, jam-packed hour of inspiration, irreverence, and damn good hair. Expect editorial styling meets salon-savvy technique. Blunt bobs, big curls, micro-detailing — it’s all on the table (and probably the floor too).
This isn’t just a class. It’s a full-blown vibe. A live, laugh, layer situation where you’ll:
- Watch two best mates push each other creatively — and roast each other just a little.
- Learn powerful, usable cutting and styling techniques for curls, cutting, styling and new trends.
- Be the first to experience a VIP preview of HEDucation — Jules’ brand-new digital platform for cutting education, designed to challenge the status quo and make you think differently.
- Get an exclusive look into The Manuscript by Lauren McCowan — a modern online archive of timeless styling techniques built for today’s hairstylists, session stylists and salon leaders.
Whether you’re here for the banter or the breakdowns (of sections, not emotions… we hope), this session is your backstage pass to two minds who live and breathe the craft — and still manage to have a good laugh while doing it.
Grab your seat. Bring the vibes. Let’s start the tour.
What’s Included
- 1-hour workshop
- Optional Q&A
Meet Your Educators
Lauren McCowan | @laurenmccowan
Lauren McCowan is a globally recognised Creative Director, hair consultant, and award-winning stylist with over 17 years of experience shaping the international hair industry. With a rare ability to bridge editorial artistry and brand innovation, Lauren has led creative direction, formulation, education, and content for some of the industry’s most iconic brands—including Cloud Nine, evo, Olaplex, Moroccanoil, K18, and DYSON.
A powerful voice in global hair education, Lauren has spent over a decade designing and delivering transformative learning experiences for professionals across the U.S., U.K., Europe, Australia, and New Zealand. She has written and developed education frameworks and content that are now considered foundational in modern salon culture for multiple brands. Her live workshops, mentoring programs, and large-scale stage presentations have empowered thousands of stylists to elevate their craft, confidence, and creative thinking—bridging technical mastery with human connection. Lauren’s current work continues this legacy through The Manuscript and her consulting for brands seeking to deliver truly progressive and inclusive education platforms.
A seasoned session stylist, Lauren has directed hair for Australia and New York Fashion Weeks—working with brands such as TOME, Bibhu Mohapatra, Albus Lumen, AJE, and CMEO Collective. Her editorial work has been featured in Vogue (AU, US, UK, Russia), Harper’s Bazaar, Marie Claire, Rolling Stone, Interview, Russh, 10 Magazine, ELLE and NYLON among others. Her digital trend reporting and expert commentary have appeared across Refinery29, Body & Soul, Popsugar, and MamaMia as well as digital versions of multiple international magazines.
Lauren has styled global artists including Kimbra, Gotye, Matt Corby, Gin Wigmore, Jesse Rutherford, Neil Patrick Harris, and Penn Badgley, and is trusted by top-tier influencer clients such as Nadia Fairfax, Simone Holtznagel, and Georgina Burke.
Her accolades include multiple finalist nominations for AHFA and Hair Expo Session Stylist of the Year, Educator of the Year, and NSW Hairdresser of the Year, and she was a finalist for the AHFA Australian Hairdresser of the Year 2024.
From developing breakthrough products and education platforms to consulting for disruptive brands like P.O.D. by ECOHEADS, DunGud, and O&M, Lauren brings a future-forward, deeply strategic lens to her work. She is known for her ability to connect hairdressers and consumers through meaningful experiences—driving relevance, innovation, and creativity across both professional and editorial spheres.
TikTok: @laurenamccowan
Jules Tognini | @liloffthetop
Jules Tognini is not your average hairdresser—and that’s exactly the point. As the founder of Lil Off the Top, co-owner of the iconic Togninis salon in Brisbane, as well as Director of good times at evo- Jules has built a career (and a cult following) by flipping the hair industry on its head with creative cuts, candid education, and a total disregard for boring hair.
Known for his mix of irreverence and razor-sharp skill, Jules blends instinct and artistry to create shapes that move, connect, and challenge the status quo. Whether he’s chopping hair backstage at fashion week, crafting campaigns with evo, or dropping one-liners mid-education session, Jules always brings the perfect combo of chaos and craft.
A multiple winner of Australian Men’s Hairdresser of the Year, Educator of the Year, mentor to many of the industry’s most exciting young talents, Jules lives for real talk, raw energy, and education that hits different. Through Lil Off the Top, he’s created a movement that’s less about perfection and more about presence, purpose, and having a bloody good time while you’re at it.
From the salon floor at Togninis, to stages across the globe, to your Instagram feed—Jules Tognini is here to shake things up, make you think, and maybe teach you a thing or two (but only if you ask nicely).
Education platform: www.liloffthetop.com
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