Milk_Shake
URBANA< Back /Festival Education Sessions
URBANA
Sunday 29 June 2025 | 3.30pm – 4.30pm
Pyrmont Theatre
Overview
Milk shake® Italy presents URBANA, brought to you by milk_shake® global artists Andrew Smith (UK) & Gianluca Grechi (IT).
Joyful, free, and full of wanderlust — that’s the spirit of URBANA, the new milk_shake® inspirational gallery. Celebrating a bold, city-chic lifestyle, URBANA draws from books and films that capture freedom, adventure, and imagination. Discover looks that radiate excitement with glossy textures, vibrant colours, and effortlessly elegant cuts.
Andrew and Gianluca take the stage for a dynamic 1-hour showcase of hair colour artistry, global cutting techniques, and the debut of our latest styling innovation — Lifestyling.
What’s Included
- 1-hour workshop
- Optional Q&A
Meet Your Educator
Gianluca Grechi | @gianlucagrechi
Gianluca mastered at the renowned “Vidal Sassoon Academy” of London. He has been engaged for many years in the backstage of the most important fashion shows, he has often partnered influential names in the photography scene, and he boasts many front pages. Over the years he created his own collections, improving various cutting, colouring and styling methods; this allowed him to win important awards. But his passion blossoms and flourishes in the educational field. In 2023, he became part of z.one concept company as “Global Artist & Education Designer” and, recently, he was appointed “milk_shake® Global Artistic Ambassador”. He is enthusiastic about growing and letting brand’s training sector grow, creating a professional environment that may be of help and an inspiration for the team and for all the hairdressers who will participate in seminars and workshops. His motto, the summa of his philosophy: “Passion meets Dedication”.
Andrew Smith
Multi-awarded hairdresser, Andrew Smith is a hugely recognized and influential talent in British hairdressing. Grown at the famous “Sassoon Academy”, regularly at backstage during fashion weeks, Andrew demonstrated not only technical skill, but also creative vision and comprehension of current trends, immortalized also in a whopping number of front pages. Appreciated educator and trainer, as “Global Artistic Ambassador” for z.one concepttm Andrew is the artistic “face” of the brand, representing the company values in every aspect. Furthermore, he holds cutting and styling courses to train international hairdressers, to inspire them and to let them live an unforgettable emotional experience. His mantra: “Never underestimate the power of incredible hair”.
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