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< Back /Festival Education Sessions
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Turn Content Into Cash
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Monday July 1, 2024 | 9.45am – 10.45am
Parkside 2
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Overview
Cash used to be king. Now content is king. In today’s world content prints cash. In this session Leigh and Eoin will take you through their frameworks on how to use FREE online platforms to turn content into cash. Building a business or career that serves your life, not a life that serves your career or business.
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Meet Your Educators
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Eoin McCarthy | @eoinmccarthyhair
Eoin found himself in the hair industry 6 years ago after a career as a professional cyclist in Europe.
In his first year as a stylist he was awarded the title of Irish Barbering Apprentice of the Year. After building some experience & reputation in Ireland Eoin found himself a job at Area Studio in Melbourne, Australia. Eoin then had the opportunity to expand his skill set & find his unique style of men’s haircutting in a multi-talented International team. Eoin was awarded Victorian Barber of the Year for 2017 & In 2017 & 2018 he contributed to Area Studio winning the HBIA Small Salon of the Year for both years. In 2019 Eoin actively educated demonstrated & judged many hair exhibitions globally & in 2020/21 Eoin won International Men’s Collection at the BEST of the BEST Awards & was finalist in multiple awards & competitions globally.
Eoin is now running one of Australia’s leading up skilling facilities, One Zero One Education & he is the world’s only brand ambassador for Dyson in the men’s hair space.
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Leigh Winsor | @leighwinsor
Leigh’s journey began at a young age in Plymouth, England. With over a decade and a half of experience under his belt, Leigh’s career has seen him collect awards in Hairdressing and Barbering such as 2019 Australian Barber of the Year.
He’s presented onstage at various industry events and Expos, and it’s allowed him to share and impart his knowledge as an Educator, competition Judge and Ambassador for brands like; Andis Clippers, Osaka Scissors, Motion Cosmetics, Kofer Suitcases and Dyson Hair Professional.
Leigh divides his time between Area Studio as a stylist, Educating for One Zero One Education in person and online, and educating for Andis Clippers.
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Meet Your Educators
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Alexis Thurston | @alexisthurston
Alexis Thurston is the co-founder of Danger Jones and is responsible for formulating all their products. She is based in Los Angeles, but travels across the world educating and building her brand, which is already distributed in 23 countries. Alexis is also the co-owner of Butterfly Loft Salon, the place where all Danger Jones products are created and tested. She’s also an outspoken advocate for equal opportunities for women in the beauty industry. Few people have so many titles in our industry as Alexis does… she’s a stylist, a salon owner, an educator, a product creator, an entrepreneur, and a beauty industry disrupter.
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Mary Ott | @maryhott
From Allentown, Pennsylvania, Mary Ott has curated her extensive career with extraordinary passion. With over 19 years in the industry, Mary’s intuitive nature and creative expression inspires artists around the world. Mary is a stylist, salon owner, a mother and known in the beauty industry for her well-rounded skills in creative color, dimensional balayage, and universal blending. Mary is a global educator and platform artist for Danger Jones.
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Jessica Powers | @jessicapowerspaints
Jessica Powers hails from Ogden Utah but is admired by stylists across the world due to her talent, her photography skills, and her social media prowess. She’s got versatile skills, equally known for her vivid color work, blonding and balayage work, and her finishing and styling. Jessica is a stylist, a salon owner, a mother, a two-time winner for the BTC Creative Color One Shot Awards, and a global educator and platform artist for Danger Jones.
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Follow on social media:
From The Danger Jones Australia Team:
Lexie Shay – @thelexieshay
Kate McFarlane – @katelsmac
Holly Sharpe – @hollysharpe.hair
From the Danger Jones American Team:
Alexis Thurston – @alexisthurston
Jessica Powers – @jessicapowerspaints
Mary Ott – @maryh.ott
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