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[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About The Event” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”4px|0px|60px|0px||” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ module_alignment=”center” custom_margin=”|||” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_color_gradient_direction=”35deg” custom_padding=”||||false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][et_pb_text _builder_version=”4.16″ _module_preset=”default” link_option_url=”https://hairfestival.com.au/learn/education-sessions/” text_text_shadow_style=”preset1″ text_text_shadow_vertical_length=”0em” text_text_shadow_blur_strength=”0.06em” link_text_shadow_style=”preset1″ global_colors_info=”{}” text_text_shadow_vertical_length__hover_enabled=”on|hover” text_text_shadow_vertical_length__hover=”0.06em”]< Back /Festival Education Sessions
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The Profit Booster

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How to increase your profits by doing less

Sunday 29 June 2025 | 9:00am – 10:00am

Room C2.5+C2.6

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Overview

What if understanding your numbers was simple and stress-free?

What if you could confidently take control of your profits without the fear of where to start?

What if you had more clarity and no confusion?

Right now, you’re likely leaving money on the table—not just in retail, but in missed service opportunities and inefficiencies that drain profit. The problem isn’t that you’re not working hard enough. It’s that no one has shown you how to work smarter—until now.

In this powerful session, I’ll show you a simple, foolproof method to take the guesswork out of your numbers and maximise every area of your business—from services, retail and team performance. No boring numbers talk that make your head spin. No complicated systems. Just a step-by-step way to see exactly where your money is, where it’s going, and how to make more of it—without stress.

This isn’t just about understanding numbers. It’s about building a salon that thrives, giving you more profit, more freedom, and less overwhelm.

You don’t have to fear your numbers—you just need the right method. Let me show you how.

Join me and take control of your salon’s success.

What’s Included

1-hour workshop
Optional Q&A

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Meet Your Educator

Sonia Tomas | @thesalondr

Hi, I’m Sonia—known in the industry as The Salon Dr.

With 37+ years of experience and a recent keynote with NAK Australia, I specialise in showing salon owners how to double their revenue without adding a single new client.

How?
By plugging the profit leaks you don’t even realise are draining your business—things like staff lacking the confidence to recommend retail, consultations that miss the mark, and deep-rooted limiting beliefs around money and sales.

Most salons are busy, but not profitable.
The gap between what you should be making and what’s actually hitting your bank account comes down to one thing: education that works.

In my session, I’ll show you exactly how to:

Build a confident, high-performing team that sells without selling
Remove the limiting beliefs holding your salon back
Turn your consultations into conversions
Create systems that make revenue a by-product of great service

If you’re tired of reaching into your own pocket to cover gaps… this session will be the wake-up call (and solution) you’ve been waiting for.

Come learn how to stop surviving and start scaling—without the overwhelm.

[/et_pb_text][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|on” _builder_version=”4.18.0″ _module_preset=”default” text_font_size=”12px” disabled=”on” global_colors_info=”{}”]Follow on social media:

@circlesofhair @jessmariedel @sharleelee @lorealpro_education_aus @powernetworkanz @jordan_lorealproconnect
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