Welcome to the 2026 Hair Festival!
We are delighted to have you onboard as an exhibitor at the Festival HUB, the heart and soul of Hair Festival.
The following Exhibitor Manual has been carefully prepared to assist you with the pre-planning of your exhibition space within the Hair Festival HUB.
Please read all the information carefully. For any further questions, please reach out to a member of our Festival HUB team.
SECTION 1 | KEY INFORMATION
Checklist & Key Deadlines
Please complete the following information online PRIOR to the deadline dates listed below.
| Information to be returned | How / Where | Due date |
|---|---|---|
| Company profile | 100-words emailed to events@intermedia.com.au | ASAP |
| Brand/Trade name | Please email which brand name you want to use in marketing collateral, fascia and program to events@intermedia.com.au | ASAP |
| Hi-Res Logo | Please email your hi-res logo in eps format to events@intermedia.com.au | ASAP |
| Space only stand designs | Design submission for approval to events@intermedia.com.au | ASAP |
| Public Liability Insurance | Please email the copy to events@intermedia.com.au | Friday 29 May 2026 |
| Booth requirements confirmed via ExpoNet | ExpoNet will send you a personalised link directly to your email to complete | Friday 29 May 2026 |
| Register exhibitor staff via Humanitix | You will be emailed a dedicated link to register your staff | ASAP |
| Register for Wonderland passes via Humanitix | A dedicated link is included in this manual to purchase your tickets | ASAP |
Key Contacts
Below are key contacts. Please note that the below list of suppliers are the official and approved Hair Festival contractors and suppliers. We are aware that other companies have been in touch or will try to contact you; unless they are on the below list, they have not been engaged by us.
Should you wish to arrange your own suppliers, please feel free to do so and let us know so we can make the necessary arrangements.
Hair Festival Team
Event Administration
Shaughan Woodcock
Event Manager
E: shwoodcock@intermedia.com.au
M: +64 21 744 138
(note this is an NZNumber)
Brittany Hughes
Marketing Manager
E: bhughes@intermedia.com.au
M: +0401 929 106
Renita Collins
Festival Director
E: rcollins@intermedia.com.au
M: +61 419 292 334
Suppliers
| Category | Supplier | Contact |
|---|---|---|
| Official Stand Builder | ExpoNet | Nicole Groom E: esd@exponet.com.au |
| Florist | Hermetica Flowers | P: (02) 9356 8678 E: team@hermeticaflowers.com.au |
| Custom Stands | ExpoNet | Pablo Labart E: pablo@exponet.com.au |
| Custom Stands | Exhibit Systems | Clare McHardy, Rob Johnson or Martin Davey E: sales@exhibitsystems.com.au P: 02 9982 5511 |
| Custom Stands | Expocentric | Rob Macfarlane P: +61 2 9937 1500 M: +61 402 173 885 E: rob@expocentric.com.au |
| Custom Stands | Vale Display | TBC contact details |
| Plumbing | Zoom Plumbing Pty Ltd | Ronnie Goldsmith M: 0419 233 551 E: ron@zoomplumbing.com.au |
| Furniture Hire | ExpoNet | Nicole Groom E: n.groom@exponet.com.au |
| Styling, Theming and Furniture Hire | Valiant | Craig Rogerson P: 02 9690 4027 M: 0419 475 118 E: craig.rogerson@valiant.com.au |
| Styling, Theming and Furniture Hire | Funktionality Events and Experiences | Tracy Wood P: 02 9557 8105 E: Tracy.wood@funktionality.com.au |
| Printing incl Signage, Collateral and Banners, etc. | Blue Gum Graphics Pty Ltd | Richard Dudley P: 02 9566 2264 M: 0410 510 709 E: richard@bluegumgraphics.com.au |
| Rigging | Overhead Signage | ExpoNet | Please contact ExpoNet in the first instance. |
2026 Event Schedule
Friday 27 June 2026
| Time | Activity |
|---|---|
| 7.00am | ICC mark out of exhibition floorplan |
| 8.00am | ExpoNet commence shell scheme build |
| 8.00am | Rigging commences |
| 12.00pm | Bump-in space only custom exhibition stands |
| 5.00pm | Venue access closes (if you require later access please email events@intermedia.com.au) |
Should you require later access please email events@intermedia.com.au
Sunday 28 June 2026
| Time | Activity |
|---|---|
| 9.00am | Bump-in shell scheme exhibitors (Should you require later access please email events@intermedia.com.au) |
| 9.00am | Bump-in continues for space only exhibitors |
| 5.00pm | Venue access closes |
Should you require later access please email events@intermedia.com.au
Sunday 28 June 2026
| Time | Activity |
|---|---|
| 6.00am – 8.00am | Final bump in (Must be complete by 8.00am with all rubbish removed) |
| 9.00am – 5.00pm | Festival HUB OPEN to trade |
| 9.00am – 5.00pm | Festival Education Sessions – Parkside 1 – Parkside 2 – C2.2 & C2.3 |
| 7.00am – 11.00pm | Festival Wonderland Party |
Monday 29 June 2026
| Time | Activity |
|---|---|
| 10.00am – 4.00pm | Festival HUB OPEN to trade |
| 8.30am – | Festival Education Sessions – Parkside 1 – Parkside 2 – C2.2 & C2.3 |
| 4.00pm | Event Close |
| 4.00pm – 6.00pm | Festival HUB shell scheme exhibitor bump-out (all items to be removed from stands) |
| 4.00pm – 8.00pm | Festival HUB space only exhibitor bump-out (all items to be removed from stands) |
Please note: Loading dock doors will remain closed to all vehicles and forklifts until 5:00pm, or until it’s considered safe to do so.
Bump in and Bump out
If access is required earlier or later than the specified times below, please email events@intermedia.com.au.
Bump-In
| Date | Time | Notes |
|---|---|---|
| Friday 26 June | 12noon – 5.00pm | space only custom exhibition stands |
| Saturday 27 June | 9.00am – 5.00pm | space only and shell scheme exhibitors |
| Sunday 28 June | 7.00am – 8.00am | space only and shell scheme exhibitors – hand held goods only |
| Sunday 28 June | 7.15am – 8.30am | Education HUB exhibitors only |
| Monday 29 June | 7.00am – 9.00am | space only and shell scheme exhibitors – hand held goods only |
Bump-Out
| Date | Time | Notes |
|---|---|---|
| Monday 29 June | 4.00pm – 6.00pm | shell scheme exhibitors |
| Monday 29 June | 4.00pm – 8.00pm | space only custom exhibition stands |
SECTION 2 | EXHIBITING AT HAIR FESTIVAL
Exhibiting At Hair Festival
OFFICIAL FESTIVAL HUB EXHIBITION SUPPLIER
ExpoNet has been appointed as the official Festival HUB contractor for the 2026 Hair Festival. They are the shell scheme stand builders; they can also supply furniture, signage and additional upgrades and enhancements to your stand.
You will receive an email with a link to the ExpoNet Exhibitor site with your own login details. Once you click through, you can confirm your stand details, including lighting and power requirements, fascia confirmation for your sign, furniture hire requirements, and any additional upgrades. All specific enquiries relating to your exhibition space should be directed to ExpoNet.
Your inclusions
- Shell scheme
- Space only
- Business HUB
- Barber HUB
Your space inclusions are noted on the following pages.
Shell Scheme Inclusions
As a standard shell scheme exhibitor of Festival HUB, you will be provided with the following inclusions within your booth.
| Item | Details |
|---|---|
| Area + Size | 3m x 3m = 9 sqm (or as per your contract) |
| Height | 2.4m with white infills and aluminium frame |
| Walls | 3mm white panels (sustainably sourced and recyclable). Walls can be upgraded to include custom designed panels. |
| Signage | 2m branded digital print sign hung on external frames (includes your company name and stand number) |
| Lighting | 2x LED spotlights attached to your back wall (additional lighting may be ordered via the ExpoNet portal) |
| Power | 1x single 10amp power outlet. Additional power can be ordered via the ExpoNet portal. |
| Flooring | Charcoal carpet tiles pre-installed directly to hall floor |
| Furniture | No furniture provided. You may bring your own or hire via ExpoNet, Exhibitor Systems or Valiant. |
| Rigging | If you require rigging over your booth, please call Clifton Productions (see contact details on page 2). Expo Rigging Form attached. Please return the signed form to Clifton Productions and events@intermedia.com.au. |
Business HUB Inclusion
As an exhibitor of the Business HUB, you will be provided with the following.
| Item | Details |
|---|---|
| Area + Size | 2m wide x 2m deep |
| Height | 2.4m with black infills and black frame |
| Walls | 3m black panels (sustainably sourced and recyclable) |
| Signage | 1m branded digital print sign hung on external frames (includes company name and stand number) |
| Lighting | 2x LED spotlights attached to your back wall |
| Power | 1x single 10amp power outlet (additional power via ExpoNet portal) |
| Flooring | Charcoal carpet tiles pre-installed directly to hall floor |
| Furniture | 1 high top bar + 2 stools provided |
Barber HUB Inclusions
Barber HUB exhibitor will be provided with the following:
| Item | Details |
|---|---|
| Area + Size | 9m wide and 3m deep |
| Height | 2.4m with black infills and black aluminium frame |
| Walls | 3mm black panels (sustainably sourced and recyclable) |
| Signage | 1m branded digital print sign at the rear of the stand with company name and stand number in 3m bay – so 3x signs |
| Lighting | 2x LED spotlights attached to your back wall per 9sqm |
| Power | 1x single 10amp power outlet per 9sqm (additional power via ExpoNet portal) |
| Flooring | Charcoal carpet tiles pre-installed directly to hall floor (please advise if not required) |
| Furniture | Attendee chairs will be laid out in theatre style however no other furniture is provided. You may bring your own or hire via ExpoNet, Funktionality Events and Experiences or Valiant |
Space Only Inclusions
Festival HUB space only exhibitors will be provided with floor space only. The stand footprint will be marked out, with the four corners indicating the size.
All space only exhibits must provide their own flooring, back and side walls where required. Space only exhibits cannot use the walls of surrounding stands.
All space only exhibitors must submit their stand design for approval by no later than 24 April 2026, or as agreed with the Organiser.
Please include:
- Stand design; front and side elevation
- Floorplan layout of the space configuration
- Photos where relevant; past stand design activation etc
Space Only – Custom Stand
Should you require a stand builder to create a custom space, please contact the below.
| Supplier | Contact |
|---|---|
| ExpoNet | Pablo Labart E: pablo@exponet.com.au |
| Exhibit Systems | Clare McHardy, Rob Johnson or Martin Davey T: 02 9982 5511 E: sales@exhibitsystems.com.au W: www.exhibitsystems.com.au |
| Expocentric | Rob Macfarlane P: +61 2 9937 1500 M: +61 402 173 885 E: rob@expocentric.com.au |
| Vale Display | T: (02) 4648 2631 E: sales@valedisplay.com.au W: valedisplay.com.au |
Exhibitor Stand Separation Bins Powered By Sustainable Salons
As part of Hair Festival’s sustainability mission, Sustainable Salons is offering Exhibitors access to separation bins for those who regularly dispose of materials in general waste throughout the Festival HUB opening hours.
Materials may include:
- Hair from cutting demonstrations
- Product packaging including spray cans, styling bottles, plastic/paper wrap, foil etc.
Sustainable Salons will repurpose the materials, diverting them from landfill. This program aims to help decrease your stand’s environmental impact. Plus! All proceeds from repurposing will help feed hungry Aussies via OzHarvest!
Instructions
- Choose maximum two (2) bins from HAIR, PAPER, PLASTIC, METALS based on what you would normally dispose of most.
- Sustainable Salons will deliver your bins to your stand on Saturday 27th June between 12–4pm (a representative must be present to accept delivery).
- On Monday 29 June prior to 10:00am, a Sustainable Salons staff member will empty your bins and replace the liner. Extra collections: visit the Sustainable Salons stand 164.
- Sustainable Salons will collect your bins from 4:15pm on Monday 29 June. Please have them at the front of your stand ready for collection.
- To order your exhibitor separation bins, please complete the form by clicking the button below.
Ticketing
Exhibitor Pass
All Festival HUB exhibitors receive 6x Exhibitor Passes per 3m x 3m / 9sqm space. Your registration link will be emailed to you. If you need additional passes, please contact events@intermedia.com.au. Please do not register via the standard registration, as it will not provide exhibitor accreditation (including out of hours access).
Wonderland
Exhibitors can purchase Wonderland party tickets at a discounted rate of $185 + GST.
Festival Education Sessions & REALtalk Business Forum
Exhibitors receive a 10% discount to register via the relevant link using discount code HF10EXHIBITOR. Discount does not apply to special offers.
External Contractors
If exhibitors engage external contractors, it is the exhibitor’s responsibility to advise the Organiser via events@intermedia.com.au prior to bump-in so contractors have appropriate accreditation and access and comply with WHS and presentation standards. Contractors who fail to do so may be asked to leave.
Event Parking
ICC Sydney has 800+ secure car parking spaces available. Vehicle entry height is 2.2m. Nearby options include Harbourside Car Park, 100 Murray Street, Pyrmont. Exhibitor discounted parking is valid on full move-in/move-out days only; validate passes at the Exhibitor Services Desk (Exhibition Level 2, beside Hall 4).
Loss, Damage or Theft
The Organiser and ICC Sydney do not accept responsibility for loss/damage to persons or property brought onsite. Do not leave valuables unattended. Exhibitors should arrange adequate insurance. Notify venue staff if you see anything suspicious.
SECTION 3 | OPERATIONS
The following section outlines further operational information about exhibiting at Hair Festival.
Additional Orders
Additional goods and services may be available to order whilst you are onsite. Please see the ExpoNet service desk onsite for anything to do with your stand.
For any additional services provided by the venue while an event is operational, prior ICC Sydney approval and payment is required before delivery. For assistance whilst onsite, please see the ICC Exhibitor Service Desk (Level 2 of the Exhibition building) or book in advance via the ICC (link).
Aisle Space
For safety, exhibition aisles are maintained at a minimum width of three metres. Do not obstruct aisles, emergency exits, fire equipment, control doors or panels.
Sales and promotional activities must occur within your allocated stand space. Encroachment into public aisles is not permitted. Objects restricting access may be removed at the exhibition organiser’s expense.
Balloons
Helium balloons may be used as fixed features of an exhibit or as table decoration. Removal charges may apply due to retrieval complexity if balloons become trapped in overhead spaces.
Confetti and Glitter
Confetti and glitter are discouraged. In limited circumstances it may be authorised; cleaning costs will apply.
Food and Beverage
ICC Sydney retains the sole rights for the sale/distribution of food and beverages for consumption onsite. No food or beverages are permitted without prior written permission (including under outside sponsorship agreements).
ICC Sydney is a licensed premises; NSW Liquor Licensing requires alcoholic beverages are purchased from the venue, responsibly served onsite, and cannot be removed.
To purchase catering for your stand, view the menu and place orders via the ICC Sydney order form by emailing exhibitionservices@iccsydney.com. For sampling, complete the relevant forms below.
Internet
Complimentary Wi-Fi is available onsite with speeds up to 2mbps. For higher speeds, Wi-Fi can be pre-purchased directly from ICC Sydney (link) for information and costs.
Occupational Health and Safety
Keep all displays within your stand area and be mindful of your neighbours’ visibility. During bump in/out all exhibitors must bring and wear high visibility vests and closed toe shoes. Do not lift items that are too heavy.
Public Liability Insurance
All exhibitors must hold Public Liability Insurance covering damage/injury to third parties/visitors in or near your stand. This is commonly provided as a Certificate of Currency via your insurer/broker.
IMPORTANT: Email your Public Liability certificate directly to events@intermedia.com.au.
Arranging Your Own Deliveries
If you would like to make your own arrangements for delivery, loading dock access and onsite handling MUST be booked through the Expo Freight Portal. Once your booking has been received and processed the onsite handling tariff will be sent to you via the booking portal.
If you are not utilising Expo Freight for the transportation of your goods, then you must have a CLEAR shipping Label with stand numbers stated for both delivery and pickup.
Delivery and forklift access will be strictly between the allocated bump in times displayed on the portal and onsite charges must be signed off on before Expo Freight can handle your goods. If no booking has been pre-registered there may be further processing charges on the day.
If you are using your own transport company or delivering yourself, Expo Freight cannot sign for delivery of goods on your behalf. Please ensure you make specific arrangements with your transport provider or ensure you have a representative onsite at the time of delivery.
Access Expo Freight Portal:
End to End Freight Handling
Book your requirements directly through Expo Freight. Expo Freight will collect from your allocated address, store all items prior to the event and deliver directly to your stand, prior to your arrival. They will also store any items during the show.
For all quote requests please login via the Expo Freight Portal. All requests must be submitted by Thursday 18th June 2026. The following freight collection deadlines are applicable –
- VIC Metro – 23rd June
- NSW Metro – 26th June
- SA Metro – 23rd June
- QLD Metro – 24th June
- WA Metro – 18th June
Freight enquiries:
bayram@expofreight.com.au
+61 428 685 603
Loading dock and onsite handling enquiries:
onsite@expofreight.com.au
+61 473 621 223
Access Expo Freight Portal:
Storage
Crates, boxes and pallets cannot be kept onsite at ICC during the event. Exhibitors must take items offsite. The venue does not accept responsibility for loss/damage of stored materials.
If you require assistance with freight forwarding or onsite handling, contact Expo Freight (details in the Freight Forwarding section).
Collections
The show bumps in on very tight parameters and deliveries will not be accepted at the venue earlier than move in periods. Furthermore, all freight must be removed from the venue during official move out times, no exceptions. Expo Freight has been instructed by the Event Organiser to remove any freight still onsite at the end of tenancy, 9 pm on Monday 29th June 2026. Freight will be removed from the venue to a depot, at the expense of the exhibitor/contractor.
Empty Storage: Any large packaging materials that are required for storage must be ready for collection from your stand at 5pm on 27 June 2026. Empty storage labels can be collected from the Expo Freight service desk. Items that are not ready for collection from stand by this date will be disposed of by the venue or additional charges will be applicable for the removal.
Courier companies should be instructed to pick up directly from your stand on Monday 29 June from 16:00 via the ICC delivery system. Items not collected or packed up may be disposed of.
Pallet Jack / Scissorlift / Forklift / Trolleys
For onsite handling assistance, contact Expo Freight (details in Freight Forwarding). Advising needs in advance helps a smooth bump-in. Limited trolleys may be available; bring your own if you need extended use or have limited bump-in time.
Waste Removal
General waste and recycling bins are placed throughout the venue. Exhibitors must flatten boxes and place waste in the appropriate bins.
If a large amount of industrial waste is expected, organise an industrial skip and advise the Festival HUB team.
Evacuation and Emergency Procedure
- Raise the alarm by notifying a venue employee or the Festival HUB team. Contact Emergency Services if necessary by dialling 000.
- Contain fire using correct equipment (only if safe and you are trained).
- Close doors behind you (do not lock).
- Evacuate via nearest exit and follow management instructions.
An Evacuation plan will be handed out during bump-in and is available at the end of this manual.
ICC Emergency and Evacuation Procedures
ICC Sydney has an Emergency Response Plan for medical, weather, fire/smoke and other incidents. A trained Emergency Response Team leads implementation. Event organisers are briefed pre-event.
To report an emergency or incident, call +61 2 9215 7660.
Alarm types:
- Alert alarm – “Beep! Beep! Beep!” (stand by for instructions)
- Evacuation alarm – “Whoop! Whoop!” (evacuate via nearest exits; assemble at evacuation point until advised safe)
An evacuation map will be provided onsite.
SECTION 4 | MAKING THE MOST OF EXHIBITING
Pre-Event Marketing
As part of being an Exhibitor at Hair Festival, your details are included on the Hair Festival website and within the Hair Festival App. Visit the Hair Festival website for current information: www.hairfestival.com.au
We’ve created social tiles you can use to promote your presence at Hair Festival via your social media channels. These tiles can be downloaded here. Don’t forget to use the hashtag #HairFestival and tag @hair_festival in your posts.
You can download the Hair Festival flyer here to share with clients and friends. If you would like printed copies supplied for your salon, let us know and we can arrange this.
Your brand will be featured to our engaged audience in Issue 2 of the StyleIcon magazine.
Looking to boost your brand at the 2026 Hair Festival?
Contact Jo or Sam for advertising and promotional packages to help you stand out.
Jo Cowan (MA.Mktg)
National Sales Director
E: jcowan@intermedia.com.au
P: 0410 594 189
Samantha-Jo Ewart
Sales Manager
E: sewart@intermedia.com.au
P: 0413 226 988
Key Contacts
Key contacts are listed under SECTION 1 | KEY INFORMATION → KEY CONTACTS.
Lead Generation
A lead capture app will be launched in May. It will enable all exhibitors and sponsors to gather visitors’ information and convert this data into leads. Further details will be sent out in June.
Hair Festival App
The Hair Festival App will be available to download from June 2026. It will include exhibitor listing, floorplan, and features for attendees (including the ability to book appointments with stands—more info to come).
Photography & Videography
Stands must be complete by 8am Sunday morning for our official photographer to take stand photos. Keep your stand clean and free of visible rubbish. A copy of the photo will be emailed to you after the event.
Product Giveaways & Prizes
Promotional activities, samples, prizes and giveaways are a strong way to drive foot traffic and engagement. Have terms and conditions and any required permits available on your stand and wherever you promote the activity.
Please let us know about your promotional activity so we can support marketing across social, email, website and app. Email events@intermedia.com.au with details such as:
- Activities and demonstrations (including any schedule)
- Sampling and giveaways (product name/type/size/logos)
- Competition and prizes (prize details, T&Cs, draw date, winner notification, permits if required)
- Hair Festival App Notifications – pre during and post event – each $195 (5 push and 5 pull notifications available during the 2 days. Book these early!)
Contact Jo (jcowan@intermedia.com.au) or Sam (sewart@intermedia.com.au) to book.