Exhibitor Manual

Welcome to the 2025 Hair Festival!

We are delighted to have you onboard as an exhibitor at the Festival Hub, the heart and soul of Hair Festival.

The following Exhibitor Manual has been carefully prepared to assist you with the pre-planning of your exhibition space within the Hair Festival Hub.

Please read all the information carefully. For any further questions, please reach out to a member of our Festival Hub team.


SECTION 1 | KEY INFORMATION

CHECKLIST & KEY DEADLINES

Please complete the following information online PRIOR to the deadline dates listed below.

Information to be returnedHow / WhereDue date
Company profile100-words emailed to events@intermedia.com.auASAP
Brand/Trade namePlease email which brand name you want to use in marketing collateral, fascia and program to events@intermedia.com.auASAP
Hi-Res LogoPlease email your hi-res logo in eps format to events@intermedia.com.auASAP
Space only stand designsDesign submission for approval to events@intermedia.com.auASAP
Public Liability InsurancePlease email the copy to events@intermedia.com.auFriday 30 May 2025
Booth requirements confirmed via ExpoNetExpoNet will send you a personalised link directly to your email to completeFriday 30 May 2025
Register exhibitor staff via HumanitixYou will be emailed a dedicated link to register your staffASAP
Register for Wonderland passes via HumanitixA dedicated link is included in this manual to purchase your ticketsASAP
KEY CONTACTS

Below are key contacts. Please note that the below list of suppliers are the official and approved Hair Festival contractors and suppliers. We are aware that other companies have been in touch or will try to contact you; unless they are on the below list, they have not been engaged by us.

Should you wish to arrange your own suppliers, please feel free to do so and let us know so we can make the necessary arrangements.

Hair Festival Team

Event Administration

E: events@intermedia.com.au

Shaughan Woodcock

Event Manager
E: shwoodcock@intermedia.com.au
M: +64 21 744 138 (note this is an NZ Number)

Renita Collins

Director Events & Marketing
E: rcollins@intermedia.com.au
M: +61 419 292 334

Suppliers

CategorySupplierContact
Official Stand Builder – shell schemeExpoNet (shell scheme/lighting/power/furniture hire)Chloe Zammit
E: esd@exponet.com.au
Custom Stand BuilderExpoNetPablo Labart
E: pablo@exponet.com.au
Custom Stand BuilderExhibit SystemsClare McHardy, Rob Johnson or Martin Davey
E: sales@exhibitsystems.com.au
P: 02 9982 5511
Custom Stand BuilderExpocentricRob Macfarlane
P: +61 2 9937 1500
M: +61 402 173 885
E: rob@expocentric.com.au
Venue – ICC SydneyICC Sydney14 Darling Dr, Sydney NSW 2000
https://iccsydney.com.au/
Styling, Theming and Furniture HireD Plus D EventsNicole Alvares
P: 02 9870 4048
E: nicole@dplusdevents.com.au
Styling, Theming and Furniture HireValiantCraig Rogerson
P: 02 9690 4027
M: 0419 475 118
E: craig.rogerson@valiant.com.au
Styling, Theming and Furniture HireFunktionality Events and ExperiencesTracy Wood
P: 02 9557 8105
E: Tracy.wood@funktionality.com.au
FloristHermetica FlowersP: (02) 9356 8678
E: team@hermeticaflowers.com.au
Printing incl Signage, Collateral and Banners etcBlue Gum Graphics Pty LtdRichard Dudley
P: 02 9566 2264
M: 0410 510 709
E: richard@bluegumgraphics.com.au
PlumbingZoom Plumbing Pty LtdRonnie Goldsmith
M: 0419 233 551
E: ron@zoomplumbing.com.au
Rigging | overhead signageExpoNetPlease contact ExpoNet in the first instance.
2025 EVENT SCHEDULE

Friday 27 June 2025

TimeActivity
7.00amICC mark out of exhibition floorplan
8.00amExpoNet commence shell scheme build
8.00amRigging commences
12.00pmBump-in space only custom exhibition stands
5.00pmVenue access closes (if you require later access please email events@intermedia.com.au)

Saturday 28 June 2025

TimeActivity
9.00amBump-in shell scheme exhibitors (if you require earlier access please email events@intermedia.com.au)
9.00amBump-in continues for space only exhibitors
5.00pmVenue access closes (if you require later access please email events@intermedia.com.au)

Sunday 29 June 2025

TimeActivity
6.00am – 8.00amFinal bump in (must be complete by 8.00am with all rubbish removed)
9.00am – 5.00pmFestival Hub OPEN to trade
9.00am – 5.00pmFestival Education Sessions (Pyrmont Theatre | Room C2.5+6)
9.00am – 1.00pmReal Talk
7.00am – 11.00pmFestival Wonderland Party

Monday 30 June 2025

TimeActivity
10.00am – 4.00pmFestival Hub OPEN to trade
8.30am –Festival Education Sessions (Pyrmont Theatre | Room C2.5+6)
10.30am – 12.00pmFestival Hair Competitions (THE STAGE, Festival Hub)
4.00pmEvent Close
4.00pm – 6.00pmFestival Hub shell scheme exhibitor bump-out (all items to be removed from stands)
4.00pm – 8.00pmFestival Hub space only exhibitor bump-out (all items to be removed from stands)
Bump in and Bump out

Bump-in

  • Space only stand bump-in commences 12.00pm Friday 27 June 2025.
  • Shell scheme stands Saturday 9.00am Saturday 28 June 2025.
  • Education Hub Exhibitors can only bump-in from 6.30am – 8.15am Sunday 29 June 2025.
  • Should you require later access please email events@intermedia.com.au.

Bump-out

Bump out commences from 4pm on Monday 30 June. When packing up your stand, please ensure any packages for courier collection are clearly labelled including completed courier documents or forms.

Kindly ensure no items are left behind. If items are left on the premises and are not picked up within an approved period, the cost of disposing the items will be forwarded to the exhibitor.

SECTION 2 | EXHIBITING AT HAIR FESTIVAL

EXHIBITING AT HAIR FESTIVAL

OFFICIAL FESTIVAL HUB EXHIBITION SUPPLIER

ExpoNet has been appointed as the official festival hub contractor for the 2025 Hair Festival. They are the shell scheme stand builders; they can also supply furniture, signage and additional upgrades and enhancements to your stand.

You will receive an email with a link to the ExpoNet Exhibitor site with your own login details. Once you click through, you can confirm your stand details, including lighting and power requirements, fascia confirmation for your sign, furniture hire requirements, and any additional upgrades. All specific enquiries relating to your exhibition space should be directed to ExpoNet.

Your inclusions

  • Shell scheme
  • Space only
  • Business Hub
  • Barber Hub

Your space inclusions are noted on the following pages.

SHELL SCHEME INCLUSIONS

As a standard shell scheme exhibitor of Festival Hub, you will be provided with the following inclusions within your booth.

ItemDetails
Area + Size3m x 3m = 9 sqm (or as per your contract)
Height2.4m with white infills and aluminium frame
Walls3mm white panels (sustainably sourced and recyclable). Walls can be upgraded to include custom designed panels.
Signage2m branded digital print sign hung on external frames (includes your company name and stand number)
Lighting2x LED spotlights attached to your back wall (additional lighting may be ordered via the ExpoNet portal)
Power1x single 10amp power outlet. Additional power can be ordered via the ExpoNet portal.
FlooringCharcoal carpet tiles pre-installed directly to hall floor
FurnitureNo furniture provided. You may bring your own or hire via ExpoNet, Exhibitor Systems or Valiant.
RiggingIf you require rigging over your booth, please call Clifton Productions (see contact details on page 2). Expo Rigging Form attached. Please return the signed form to Clifton Productions and events@intermedia.com.au.
BUSINESS HUB INCLUSION

As an exhibitor of the Business Hub, you will be provided with the following.

ItemDetails
Area + Size2m wide x 2m deep
Height2.4m with black infills and black frame
Walls3mm black panels (sustainably sourced and recyclable)
Signage1m branded digital print sign hung on external frames (includes company name and stand number)
Lighting2x LED spotlights attached to your back wall
Power1x single 10amp power outlet (additional power via ExpoNet portal)
FlooringCharcoal carpet tiles pre-installed directly to hall floor
Furniture1 high top bar + 2 stools provided
BARBER HUB INCLUSIONS

Barber Hub exhibitor will be provided with the following:

ItemDetails
Area + Size9m wide x 3m
Height2.4m with black infills and black aluminium frame
Walls3mm black panels (sustainably sourced and recyclable)
Signage1m branded digital print sign at the rear of the stand with company name and stand number in 3m bay – so 3x signs
Lighting2x LED spotlights attached to your back wall per 9sqm
Power1x single 10amp power outlet per 9sqm (additional power via ExpoNet portal)
FlooringCharcoal carpet tiles pre-installed directly to hall floor (please advise if not required)
FurnitureNo furniture provided. You may bring your own or hire via ExpoNet, Exhibitor Systems or Valiant.
SPACE ONLY INCLUSIONS

Festival Hub space only exhibitors will be provided with floor space only. The stand footprint will be marked out, with the four corners indicating the size.

All space only exhibits must provide their own flooring, back and side walls where required. Space only exhibits cannot use the walls of surrounding stands.

All space only exhibitors must submit their stand design for approval by no later than 26 April 2024, or as agreed with the Organiser.

Please include:

  • Stand design; front and side elevation
  • Floorplan layout of the space configuration
  • Photos where relevant; past stand design activation etc

Space Only – Custom Stand

Should you require a stand builder to create a custom space, please contact the below.

SupplierContact
ExpoNetPablo Labart
E: pablo@exponet.com.au
Exhibit SystemsClare McHardy, Rob Johnson or Martin Davey
T: 02 9982 5511
E: sales@exhibitsystems.com.au
W: www.exhibitsystems.com.au
ExpocentricRob Macfarlane
P: +61 2 9937 1500
M: +61 402 173 885
E: rob@expocentric.com.au
Vale DisplayT: (02) 4648 2631
E: sales@valedisplay.com.au
W: valedisplay.com.au
For Education Hub Exhibitors Only

Bump-in

Education Hub Exhibitor bump-in commences 6:30am Sunday 29 June 2025. Please make sure your space is ready by 8:15am.

Bump-out

Bump out commences from 4pm on Monday 30 June. When packing up your stand, please ensure any packages for courier collection are clearly labelled including completed courier documents or forms.

Kindly ensure no items are left behind. If items are left on the premises and are not picked up within an approved period, the cost of disposing the items will be forwarded to the exhibitor.

Area

2m x 2m = 4 sqm (or as per your contract floor space)

As a pop-up activation and due to the limited time, there is no stand build in this area. You may bring your own pull-up banner and/or a media wall as backdrop to your space. You are provided with a floor space only. Please confirm if you require power, a trestle table and 2x chairs.

Where possible, please provide the following at your earliest convenience:

  • Stand layout for approval by the Hair Festival Director (pictures are fine)
  • A brief description of what you will be doing on your stand
  • Photos where relevant; past stand design activation etc
  • Standard details regarding deliveries, permits etc still apply
EXHIBITOR STAND SEPARATION BINS POWERED BY SUSTAINABLE SALONS

As part of Hair Festival’s sustainability mission, Sustainable Salons is offering Exhibitors access to separation bins for those who regularly dispose of materials in general waste throughout the Festival Hub opening hours.

Materials may include:

  • Hair from cutting demonstrations
  • Product packaging including spray cans, styling bottles, plastic/paper wrap, foil etc.

Sustainable Salons will repurpose the materials, diverting them from landfill. This program aims to help decrease your stand’s environmental impact. Plus! All proceeds from repurposing will help feed hungry Aussies via OzHarvest!

Instructions

  • Choose maximum two (2) bins from HAIR, PAPER, PLASTIC, METALS based on what you would normally dispose of most.
  • Sustainable Salons will deliver your bins to your stand on Saturday 28th June between 12–4pm (a representative must be present to accept delivery).
  • On Monday 30 June prior to 10:00am, a Sustainable Salons staff member will empty your bins and replace the liner. Extra collections: visit the Sustainable Salons stand (5).
  • Sustainable Salons will collect your bins from 4:15pm on Monday 30 June. Please have them at the front of your stand ready for collection.
  • To order your exhibitor separation bins, please complete the form linked here (or use the QR code).
TICKETING

Exhibitor Pass

All Festival Hub exhibitors receive 6x Exhibitor Passes per 3m x 3m / 9sqm space. Your registration link will be emailed to you. If you need additional passes, please contact events@intermedia.com.au. Please do not register via the standard registration, as it will not provide exhibitor accreditation (including out of hours access).

Wonderland

Exhibitors can purchase Festival Wonderland tickets at a discounted rate of $175 + GST + BF via the relevant link, or use the access code EXHIBITORWONDERLAND.

Festival Education Sessions & REALtalk Business Forum

Exhibitors receive a 10% discount to register via the relevant link using discount code HF10EXHIBITOR. Discount does not apply to special offers.

External Contractors

If exhibitors engage external contractors, it is the exhibitor’s responsibility to advise the Organiser via events@intermedia.com.au prior to bump-in so contractors have appropriate accreditation and access and comply with WHS and presentation standards. Contractors who fail to do so may be asked to leave.

Event Parking

ICC Sydney has 800+ secure car parking spaces available. Vehicle entry height is 2.2m. Nearby options include Harbourside Car Park, 100 Murray Street, Pyrmont. Exhibitor discounted parking is valid on full move-in/move-out days only; validate passes at the Exhibitor Services Desk (Exhibition Level 2, beside Hall 4).

Loss, Damage or Theft

The Organiser and ICC Sydney do not accept responsibility for loss/damage to persons or property brought onsite. Do not leave valuables unattended. Exhibitors should arrange adequate insurance. Notify venue staff if you see anything suspicious.

SECTION 3 | OPERATIONS

The following section outlines further operational information about exhibiting at Hair Festival.

ADDITIONAL ORDERS

Additional goods and services may be available to order whilst you are onsite. Please see the ExpoNet service desk onsite for anything to do with your stand.

For any additional services provided by the venue while an event is operational, prior ICC Sydney approval and payment is required before delivery. For assistance whilst onsite, please see the ICC Exhibitor Service Desk (Level 2 of the Exhibition building) or book in advance via the ICC (link).

Aisle Space

For safety, exhibition aisles are maintained at a minimum width of three metres. Do not obstruct aisles, emergency exits, fire equipment, control doors or panels.

Sales and promotional activities must occur within your allocated stand space. Encroachment into public aisles is not permitted. Objects restricting access may be removed at the exhibition organiser’s expense.

BALLOONS

Helium balloons may be used as fixed features of an exhibit or as table decoration. Removal charges may apply due to retrieval complexity if balloons become trapped in overhead spaces.

Confetti and glitter

Confetti and glitter are discouraged. In limited circumstances it may be authorised; cleaning costs will apply.

Food and Beverage

ICC Sydney retains the sole rights for the sale/distribution of food and beverages for consumption onsite. No food or beverages are permitted without prior written permission (including under outside sponsorship agreements).

ICC Sydney is a licensed premises; NSW Liquor Licensing requires alcoholic beverages are purchased from the venue, responsibly served onsite, and cannot be removed.

To purchase catering for your stand, view the menu (link) and place orders via the ICC Sydney order form (filename/link) by emailing exhibitionservices@iccsydney.com. For sampling, complete the relevant form (link).

Internet

Complimentary Wi-Fi is available onsite with speeds up to 2mbps. For higher speeds, Wi-Fi can be pre-purchased directly from ICC Sydney (link) for information and costs.

Occupational Health and Safety

Keep all displays within your stand area and be mindful of your neighbours’ visibility. During bump in/out all exhibitors must bring and wear high visibility vests and closed toe shoes. Do not lift items that are too heavy.

Public Liability Insurance

All exhibitors must hold Public Liability Insurance covering damage/injury to third parties/visitors in or near your stand. This is commonly provided as a Certificate of Currency via your insurer/broker.

IMPORTANT: Email your Public Liability certificate directly to events@intermedia.com.au.

Delivery

Advise your dedicated Event Organiser of all deliveries, shipments, contractors and suppliers requiring venue access. Deliveries can be made from Friday 27 June from 8.00am for Space Only Exhibitors. Shell scheme Exhibitors can have deliveries made from 2pm onwards.

Arranging your own deliveries

All deliveries must be booked through ICC Sydney’s Loading Dock Management System (LDMS) booking form (link) prior to arrival. Use the ICC Sydney Exhibitor Delivery Label. Correct labelling prevents delays/returns.

Loading docks are NO PARKING zones. Maximum 15 minutes for drop-off; driver must stay with the vehicle. After unloading, vehicles must leave and park at ICC carparks (fees apply).

Small items may be hand-carried. Park in P1 and proceed to the event space. Large trolleys and freight are not permitted in guest lifts.

Needing assistance with deliveries

You may opt to have goods delivered directly to your stand through the official freight forwarder and onsite logistics provider Expo Freight.

Freight Forwarding

The official freight forwarder for Hair Festival is Expo Freight. They manage logistics with the ICC (useful given delivery timing constraints).

TypeContact
Freight enquiriesbayram@expofreight.com.au
+61 428 685 603
Loading dock & onsite handling enquiriesonsite@expofreight.com.au
+61 473 621 223
PortalExpo Freight via Expo Freight Portal (link)
Storage

Crates, boxes and pallets cannot be kept onsite at ICC during the event. Exhibitors must take items offsite. The venue does not accept responsibility for loss/damage of stored materials.

If you require assistance with freight forwarding or onsite handling, contact Expo Freight (details in the Freight Forwarding section).

Collections

Courier companies should be instructed to pick up directly from your stand on Monday 30 June from 16:00 via the ICC delivery system. Items not collected or packed up may be disposed of.

Pallet Jack / Scissorlift / Forklift / Trolleys

For onsite handling assistance, contact Expo Freight (details in Freight Forwarding). Advising needs in advance helps a smooth bump-in. Limited trolleys may be available; bring your own if you need extended use or have limited bump-in time.

Waste Removal

General waste and recycling bins are placed throughout the venue. Exhibitors must flatten boxes and place waste in the appropriate bins.

If a large amount of industrial waste is expected, organise an industrial skip and advise the Festival Hub team.

Evacuation and Emergency Procedure
  • Raise the alarm by notifying a venue employee or the Festival Hub team. Contact Emergency Services if necessary by dialling 000.
  • Contain fire using correct equipment (only if safe and you are trained).
  • Close doors behind you (do not lock).
  • Evacuate via nearest exit and follow management instructions.

An Evacuation plan will be handed out during bump-in and is available at the end of this manual.

ICC Emergency and Evacuation Procedures

ICC Sydney has an Emergency Response Plan for medical, weather, fire/smoke and other incidents. A trained Emergency Response Team leads implementation. Event organisers are briefed pre-event.

To report an emergency or incident, call +61 2 9215 7660.

Alarm types:

  • Alert alarm – “Beep! Beep! Beep!” (stand by for instructions)
  • Evacuation alarm – “Whoop! Whoop!” (evacuate via nearest exits; assemble at evacuation point until advised safe)

An evacuation map will be provided onsite.

SECTION 4 | MAKING THE MOST OF EXHIBITING

PRE-EVENT MARKETING

As part of being an Exhibitor at Hair Festival, your details are included on the Hair Festival website and within the Hair Festival App. Visit the Hair Festival website for current information: www.hairfestival.com.au

We’ve created social tiles you can use to promote your presence at Hair Festival via your social media channels. These tiles can be downloaded here (link). Don’t forget to use the hashtag #HairFestival and tag @hair_festival in your posts.

You can download the Hair Festival flyer here (link) to share with clients and friends. If you would like printed copies supplied for your salon, let us know and we can arrange this.

Your brand will be featured to our engaged audience in Issue 2 of the StyleIcon magazine.

Looking to boost your brand at the 2025 Hair Festival?

Contact Jo or Sam for advertising and promotional packages to help you stand out.

Jo Cowan (MA.Mktg)

National Sales Director
E: jcowan@intermedia.com.au
P: 0410 594 189

Samantha-Jo Ewart

Sales Manager
E: sewart@intermedia.com.au
P: 0413 226 988

KEY CONTACTS

Key contacts are listed under SECTION 1 | KEY INFORMATION → KEY CONTACTS.

Lead Generation

A lead capture app will be launched in May. It will enable all exhibitors and sponsors to gather visitors’ information and convert this data into leads. Further details will be sent out in June.

Hair Festival App

The Hair Festival App will be available to download from June 2025. It will include exhibitor listing, floorplan, and features for attendees (including the ability to book appointments with stands—more info to come).

Photography & Videography

Stands must be complete by 8am Sunday morning for our official photographer to take stand photos. Keep your stand clean and free of visible rubbish. A copy of the photo will be emailed to you after the event.

PRODUCT GIVEAWAYS & PRIZES

Promotional activities, samples, prizes and giveaways are a strong way to drive foot traffic and engagement. Have terms and conditions and any required permits available on your stand and wherever you promote the activity.

Please let us know about your promotional activity so we can support marketing across social, email, website and app. Email events@intermedia.com.au with details such as:

  • Activities and demonstrations (including any schedule)
  • Sampling and giveaways (product name/type/size/logos)
  • Competition and prizes (prize details, T&Cs, draw date, winner notification, permits if required)
  • In-App Notifications: available for a fee of $195 + GST per notification (10 limited opportunities). Contact Jo (jcowan@intermedia.com.au) or Sam (sewart@intermedia.com.au) to book.