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< Back  /Festival Education Sessions

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Fast & Fabulous Event Styling

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Sunday June 30, 2024 | 10.30am – 11.30am

Parkside 2

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Overview

Join us for a transformative “Power Hour with Lorna Evans”! This live, look-and-learn session is designed specifically for hairstylists eager to master special occasion hairstyling. In just one hour, Lorna will share her top techniques and introduce you to unique tools that simplify the styling process, making it faster and more efficient.

Whether you’re prepping a bride, styling for a gala, or school formal, you’ll leave this session not just with new skills but with renewed confidence to style your clients for their next big event.

“Expect to see live models grace the stage in magnificent gowns – it’s all about the total look!”

BONUS – Your ticket will include access to Lorna’s online platform with video tutorials with headsets and notes of all the looks covered in this “STYLING POWER HOUR”

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Meet Your Speaker

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Charmaine Schembri
International Business & Marketing Strategist, Mentor, International Speaker

Charmaine isn’t just passionate about marketing – she’s lived and breathed it since she was 13. Too young to work legally, she convinced a marketing company to ‘hire’ her in exchange for gifts including a PlayStation, iPod, Nikes, and CDs. Twenty-two years later, her passion for marketing and business is stronger than ever.

As the Founder of Elevate Marketing + Communications, Charmaine works closely with beauty-based businesses, helping them increase profits and become fully booked. She’s partnered with over 500 businesses throughout her career, helping them scale and achieve consistent success. Her hands-on, no-nonsense approach, combined with extensive experience, has made her a trusted expert in business growth.

Charmaine is also an international speaker, delivering high-energy, practical, and inspiring sessions at major industry events across Australia, New Zealand, and the USA. Highlights include the International Beauty Show (IBS) New York 2025, International Lash Exhibition Arizona 2025, International Nails & Lash Exhibition Florida 2025, Beauty Show Australia 2025, and Aotearoa Lash Conference. Her sessions are known for being both motivating and deeply actionable, leaving audiences ready to implement what they’ve learned immediately.

While Charmaine now focuses on mentoring small business owners, her experience includes working alongside some of the most recognised names in the beauty industry. During her time leading marketing and brand strategy for Locks Lash, Australia’s longest-standing lash and brow educator, she played an instrumental role in shaping the brand’s voice, boosting its visibility, and reaching global audiences through creative campaigns. She also mentors Ana James, the world’s #1 SMP artist and founder of INKD SMP, Australia’s leading scalp micropigmentation clinic and training facility.

Beyond the beauty industry, Charmaine has worked with global brands including Lindt, Alfa Romeo, Jeep, and Fiat, blending corporate experience with an authentic passion for helping independent businesses thrive.

What truly fuels her? Watching small business owners unleash their full potential. Charmaine’s down-to-earth style, combined with her vast experience, leaves those she works with feeling inspired, motivated, and fired up to take their businesses to the next level.

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Lorna Evans| @lornaevanseducation

Lorna Evans has been an innovative contributor in hairstyling industry for over 35 years, owning multiple salons for 32 of those years. Specialising in bridal and special occasion styling,

she conducts hands-on workshops aimed at enhancing the skills and confidence of hairstylists and makeup artists.

Lorna’s passion lies in identifying stylists’ challenges and crafting and sourcing innovative tools, combining them with techniques to make styling “Easier and Faster.”

Additionally, Lorna is collaborating with numerous schools across Australia. She has developed a program that is mapped to the “Create Classic Long Hair Up and Braiding Units.”

Each student receives one of Lorna’s specialised tool kits and access to her comprehensive training program.

Her work not only enhances professional development but also enriches academic training in the hair and beauty sector.

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