The Control Shift: From Busy to Profitable

Sherri Ponisi For the past 20 plus years, Sherri has devoted herself to the hair industry, driven by an unwavering passion for both hair and wellness. As a dedicated business owner and tech enthusiast, she’s always exploring innovative ways to elevate and simplify the hair and beauty world. After 15 years behind the chair, Sherri expanded her expertise into roles across education, managing large businesses, and sales. Today, she leads with passion, vision, and a deep commitment to championing the industry she knows and loves so well.

Sheridan Rose Shaw is a POWERHOUSE in the hairdressing industry and the sole Creative Director of MAMAWEST. Celebrating 13 years of sobriety, she has channeled her addictive energy into creative & business transforming the inner west’s of Melbourne’s hairdressing scene, making waves for 18 years! Sheridan’s name is synonymous with creativity, community and excellence, having scooped up numerous awards including FAME TEAM Artistic Team of the Year, Victorian Salon of the Year 2023, Newcomer Salon of the Year, Most Innovative Business of the Year, Contribution to Business Award awards & Victorian Hairdresser finalist 24’ 25’ 26’, New Creative Talent finalist, HOT SHOTS finalist. Lets not forget a spot on the prestigious Australian FAME TEAM 2023. A true all-rounder in hairdressing, Sheridan’s passion for creative cutting and vibrant colour is next level. As a salon owner, she is fiercely dedicated to nurturing the next generation of hairdressers, paving the way for a bold and inclusive future in the industry. Sheridan’s motto is simple: Life’s too short for SH!T hair and she’s committed to elevating every client’s experience while mentoring her team to be the best in the business. With her leadership, MAMAWEST isn’t just a salon, it’s a movement!

Ayden Vakai is the co-owner of Haus of Vakai, a leading salon and education brand recognised for its focus on strong business foundations, team development, and modern salon systems. With a background in hotel management and the banking industry, Ayden brings a unique perspective to the hairdressing space, combining high level customer service with financial and operational expertise. He has been a key part in building the business from the ground up, developing clear systems around pricing, profitability, client experience, and team performance. Working alongside his husband, Kaine Vakai, Ayden has helped grow Haus of Vakai into a multi faceted brand that blends education, extensions brand, social media, and in salon excellence. His approach is practical and results driven, shaped by real experience inside a fast paced salon environment. Through his seminars and education, Ayden focuses on simplifying the business side of hairdressing, giving owners clear direction, actionable systems, and the confidence to build long term, sustainable success.